Link Building Tips
Sunday, June 25th, 2006
1. Varied Anchor Text
Google is getting smarter and smarter. It used to be that if you have a site with all anchor text being “red widget”, then you’ll rank high on that keyword. Then Google saw that webmasters are putting massive links and keep on using one anchor text.
There is nothing wrong with this but what happens is that webmasters can manipulate the search engine rankings. It would not be a problem if the content of the top sites for “red widgets” are quality content but some sites that ranked well have basically the same content, some less quality content, and some, no content about ‘red widgets’ at all, just some scraped “red widget” Google search results and an adsense ad.
Google noticed that real high quality sites, the ones that people refer to often as a good resource for a certain topic, has varied anchor text… more
2. Relevant Pages
For your inbound links to be effective, it has to come from relevant pages. If you have a site about dog food, and another site with a web page about insurance links to you, it does not give you much weight. In fact, there might be no weight at all.
But if another website about dog training links to you, then your inbound link will help boost your ranking.
The search engines (specially google) have been successful in determining the quality of inbound links so it is best to get links from related web pages… more
