The Adult Dating Opportunity
Sex Personals Sites (SPSs) occupy a borderland between traditional porn sites and conventional dating sites. They are defined by the presence of member-submitted erotic images, which confer upon the SPS many of the attributes of a porn site. These include age verification and other voluntary “adult” labeling, as may be required by law. Also like porn sites, SPSs enjoy generally higher initial conversion rates, versus conventional dating sites. This relates to the fact that SPSs are usually promoted within a porn context, sharing promotional space with porn pay sites on the same pages and sites, which makes for generally more impulsive purchases and generally shorter join-to-pay lag periods.
The relationship between SPS marketing and porn site marketing is well established. Because they also use erotic images to entice visitors, SPSs co-exist well with porn site promotions on the same pages and sites. Many SPS operators have even adopted some of the promotional methods developed and perfected by porn site programs. One example is the thumbnail gallery, which has permitted SPSs to participate in the lively TGP/gallery submission arena. For affiliates who promote primarily porn programs, the availability of similar promotional materials and tools from SPSs has made it very easy to promote SPSs and porn sites together… more
Please also read: “Sending Traffic to ‘Dirty’ Programs can Hurt You”